Courses / Cost Structure / Sales & Marketing Expense Upgrade AccountYour current access is limited. To continue watching this lesson, you'll need to purchase a subscription. Sign UpSales & Marketing ExpenseSales & Marketing Expense is the cost of selling and marketing the company’s products and services. They create demand for what the business sells.DiscussionLesson MaterialsRestricted AccessYou need to sign up for a Lumovest subscription in order to join discussions. Sign UpRestricted AccessYou need to sign up for a Lumovest subscription in order to to download lesson materials. Sign UpCost Structure 1. What is Cost Structure (4:09) 2. Expense Recognition (6:16) 3. Operating vs. Non-Operating Expense (2:06) 4. Fixed Cost vs. Variable Cost (3:45) 5. Cash vs. Non-Cash Expense (3:44) 6. Recurring vs. Non-Recurring Expense (2:28) 7. Cost of Goods Sold (COGS) (2:26) 8. Research & Development (R&D) (3:13) 9. Sales & Marketing Expense (2:49) 10. General & Administrative Expense (G&A) (4:09) 11. Selling, General & Administrative (SG&A) (2:06) 12. Stock-Based Compensation (SBC) (5:19) 13. SBC Is a Real Expense (3:37) 14. Depreciation & Amortization (D&A) (6:35) 15. Tooth Fairy Doesn't Pay for D&A (3:09) 16. Restructuring Cost (4:03) 17. Impairment Charge (4:18) 18. Loss on Sale of Asset (3:17) 19. Other Expenses (2:08) 20. Interest Expense (3:07) 21. Income Tax Expense (1:48) 22. Company-Specific Expenses (2:37) 23. Case Study Cost Structure (10:06) 24. Cost Ratios (5:07) 25. Purpose of Cost Ratios (4:28) 26. Impact of Scale on Fixed Cost Ratios (4:00) 27. Cost Growth (4:11) 28. Effective Tax Rate (ETR) (7:05) 29. How to Forecast Costs (3:35) 30. Forecasting Cost Drivers (7:01) 31. Forecasting Costs (5:55) 32. Connecting Dots (1:30) 33. Quiz #1 (4 Q's) 34. Quiz #2 (4 Q's) 35. Quiz #3 (7 Q's) 36. Quiz #4 (5 Q's) 37. Quiz #5 (6 Q's)
