Accounting

Average Revenue per User (ARPU)

By May 24, 2019September 21st, 2021No Comments

What is Average Revenue per User?

Average Revenue per User, or ARPU, measures the average revenue a company generates from each of its users. ARPU is an acronym that can be pronounced as a word: “are-pu”. It’s a non-GAAP metric that allows management and analysts to understand the company’s financials at the per-user level. ARPU is a common metric used by businesses in the technology, media and telecom industries.

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